Our 2025 Advertising Outlook report explores the dramatic rise and recent tightening of gambling advertising rules worldwide, highlighting how these policies are now spreading globally.

As online betting expands, especially across Europe, aggressive marketing has sparked political and public concern over its impact on young and vulnerable audiences. In response, many governments have introduced strict advertising limits, from celebrity bans and bonus restrictions to full advertising prohibitions.
Our 2025 Advertising Outlook report explores the dramatic rise and recent tightening of gambling advertising rules worldwide, highlighting how these policies are now spreading globally, including to emerging markets like Brazil and the U.S., while also examining new challenges posed by social media and influencer marketing.
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